Game Changer: How Alternate Reality Games are Changing the Relationship between Brands and Consumers

[By Andrew Munday] “Art is Resistance.” That’s the name of the political movement whose rally you’re attending. You were instructed to come here by a voice on the other end of a cell phone you received from the back of...

The Laughter Never Stops on Social Media: PR Lessons from Stand-Up Comedians

[By Andrew Munday] When stand-up comedians take the stage, they often have only a matter of minutes to establish a relationship with their audience. But, thanks to social media, the show no longer has to end when the stage lights...